Branding

Cavina Med Spa
Logo & brand identity


A branding project focused on defining the look and feel of a med spa through logo design, typography and color. Built to feel clean, elevated and cohesive across core brand elements.

Brand direction

Shaping the identity

Logo and visual direction across mark, typography and color.

Logo & variations created in Illustrator

Typography selected for a clean, elevated feel

Color palette built around soft neutrals and contrast

Core brand elements prepared for flexible use

“Strong brands are clear, simple and consistent.”

How the work is made

Define Direction

The brand starts with tone, aesthetic and overall visual intent before any mark is finalized.

Build The Brand

Logo, typography and color are developed together, focusing on balance, clarity and a cohesive look.

Revise & Refine

Spacing, proportions and variations are adjusted, then brought together into a clean, usable visual foundation.

cavina-branding