UX design

Designing experiences
that convert.


From discovery and research through to production-ready interfaces — I translate complex user needs and business objectives into digital experiences that are clear, usable, and built to perform.

View my work

How I Work

Process, not just pixels


Good UX isn’t guesswork. Every engagement starts with understanding the business, the user, and the gaps between them — then building toward solutions with research, structure, and iteration baked in from the start.

01
Discovery & Research
Stakeholder alignment, competitive audit, user interviews, analytics review, and defining success metrics before a single wireframe is drawn.
02
Strategy & Architecture
User flows, information architecture, journey mapping, and content strategy that form the structural backbone of the experience.
03
Design & Prototyping
Wireframes, high-fidelity UI, interactive prototypes, and design systems that bring the strategy to life in a testable, scalable form.
04
Test, Refine & Deliver
Usability testing, iteration cycles, developer handoff documentation, and QA support to ensure the vision survives implementation.
Backlog
Mobile table views
UI
Zero-state & first-run screens
UX
Profile & account settings
UI
Inline help & tooltip copy
UX
In Progress
User sessions — reporting section
Research
Dashboard layout — new direction
UI
Component & token setup
System
Review
Simplified nav — pending sign-off
UX
Notification preferences flow
UX
Done
Kickoff & stakeholder alignment
Research
Product audit — 40+ screens
UX
Core workflow user flows
UX
Typography & color tokens
System
Reporting
Onboarding
Opportunity
HMW
Hypothesis
Pain“I export to Excel just to get what I need”
PainCan’t share a view without screenshots
InsightMost users skip setup — come back confused
InsightNo sense of progress during first run
OpptSaved views — teams revisit same filters daily
HMWMake setup feel like progress, not homework?
HypothesisContextual defaults cut setup time
PainDashboard doesn’t reflect how we work

What I bring

Full-spectrum UX & design


Every engagement draws on a connected set of skills — from discovery through delivery — shaped by 15+ years across agencies, enterprise, and founder-led businesses.

UX Strategy

Research synthesis, journey mapping, competitive analysis, and experience frameworks that define the “why” before the “what.”

UI Design

High-fidelity interfaces, design systems, and visual direction that balance brand expression with usability and consistency.

User Research

Interviews, usability testing, surveys, and behavioral analytics translated into actionable design decisions and clear priorities.

Prototyping

Interactive prototypes that test ideas, validate flows, and align stakeholders before a single line of production code is written.

Design Systems

Component libraries, pattern documentation, and usage guidelines that scale design quality across teams and codebases.

Conversion Optimization

Data-driven UX improvements — A/B testing, funnel analysis, heatmaps, and iterative design that moves the metrics that matter.

UX Strategy

Research synthesis, journey mapping, competitive analysis, and experience frameworks that define the “why” before the “what.”

UI Design

High-fidelity interfaces, design systems, and visual direction that balance brand expression with usability and consistency.

User Research

Interviews, usability testing, surveys, and behavioral analytics translated into actionable design decisions and clear priorities.

Prototyping

Interactive prototypes that test ideas, validate flows, and align stakeholders before a single line of production code is written.

Design Systems

Component libraries, pattern documentation, and usage guidelines that scale design quality across teams and codebases.

Conversion Optimization

Data-driven UX improvements — A/B testing, funnel analysis, heatmaps, and iterative design that moves the metrics that matter.

Ux Design Projects

Case Studies

AI Ops Dashboard

A custom-built ops dashboard that goes where off-the-shelf tools stop. Live data across every source, with AI analysis and recommendations built in.

JennAir Luxury eCommerce

Redesign of a luxury appliance eCommerce experience, focused on product discovery, navigation, and conversion across web and mobile.

Gretsch Golf Academy Startup

Built and scaled a premium indoor golf academy, designing the full business system across marketing, operations, and technology.

ITsavvy

A search-driven redesign simplifying a complex service structure into a clearer, faster shopping experience.

Glassybaby

Targeted UX improvements focused on product visibility, navigation and interactive features across the shopping experience.

Blackhawks Trainer App

Recruitment mobile app prototype for player development, coach-player communication and performance tracking.

Workflow Artifacts

Inside the design process

Architecture
Platform Home
Dashboard
Overview ★
Activity feed
Saved views
Projects
All projects
Project detail
Tasks & timeline
Files & assets
Reporting
Custom reports ★
Exports
Scheduled digests
Team
Members
Roles & permissions
Invites
Integrations
Connected apps
API & webhooks
Activity log
Settings
Account & profile
Notifications
Billing & plan
★ Priority redesign: Dashboard overview and custom reports flagged for immediate focus — highest drop-off and most consistent source of user confusion across interviews.
Journey Map
Discovery
Sign-up
First use
Getting value
Ongoing use
Actions
Hears about product, visits marketing site
Creates account, answers setup questions
Lands in the product, pokes around
Completes a core task for the first time
Returns regularly, builds habits around it
Touchpoints
Marketing site, word of mouth, ads
Sign-up flow, email confirmation
Empty states, onboarding prompts, nav
Core feature UI, notifications
Dashboard, digest emails, mobile
Emotion
Curious, evaluating
Hopeful, a bit impatient
Uncertain, looking for a foothold
Confident, starting to click
Comfortable, reliant
Pain Points
Hard to tell if it’s the right fit before signing up
Setup feels like a lot before you’ve seen anything yet
Blank product, no direction
High severity
Not obvious what to do first
High severity
Notifications aren’t relevant enough to act on
Opportunities
Interactive demo before sign-up
Progressive setup — defer what isn’t needed yet
Quick win
Empty states that show what’s possible
High impact
Guided first task with a clear finish line
High impact
Smarter digest summaries
Wireframe Annotations
A
B
C
Design notes
A
Step indicator
4 steps total — shows progress without revealing how much is left. Keeps people moving without anxiety about what’s ahead.
B
Workspace setup
Only what’s actually needed — team name, role, timezone. First field pre-focused on load.
C
Skip for now
Always present but visually quiet. Users who skipped still activated — blocking caused drop-off, not better data.
⚠ Dev handoff note
Skipped fields need defaults — null state handling required throughout. Step state persists on refresh. Mobile: steps collapse to “Step 2 of 4.”

How I think about UX

Design Philosophy


These are the principles that don’t change project to project — the judgment calls that shape every decision underneath them.

01

Clarity over cleverness

The best interfaces are invisible. Users should accomplish their goals without noticing the design — which means every decision is made in service of the task, not the designer’s expression.

02

Research before rectangles

Design without understanding the user is decoration. Every engagement starts with discovery — because the right question answered early is worth more than a hundred polished screens built on assumptions.

03

Business outcomes, not deliverables

A beautiful prototype that doesn’t move a metric has failed. UX work is only successful when it connects clearly to conversion, retention, efficiency, or revenue — not just user satisfaction scores.

04

Systems thinking at every scale

Every screen is part of a larger experience. Every component is part of a system. Designing one without understanding the other creates debt that accumulates fast and compounds across teams.