Gretsch Golf Academy.
Building & scaling a premium indoor golf academy from zero.
No existing systems, infrastructure, or workflows. Everything — brand, technology, operations, and every revenue stream — had to be built from scratch, all at once, before the doors opened.
This isn’t a client engagement. It’s the real thing: owning the strategy, making the decisions, managing the team, and being accountable for the outcomes.
- Membership & pricing model built from scratch
- Full tech stack selected, configured & integrated
- Booking & scheduling system live from day one
- Multiple revenue streams launched simultaneously
- Small team supporting full business operations
- Every aspect required to support launch and scale
5x+
Revenue growth
100+
Recurring revenue memberships
1,100+
Clients served
146%
Junior Academy growth
Built from zero.
No playbook.
A high-end indoor golf startup with premium positioning and no existing infrastructure to build on. Every system, workflow, and tool had to be designed and ready before the first client could walk through the door — built from zero, all at once, with construction happening in parallel.
The challenge wasn’t just building things — it was building the right things in the right order, without the luxury of getting it wrong twice.
No systems
Booking, scheduling, billing, and operations all needed to be built and running before opening day
No brand
Identity, positioning, visual system, and voice created from scratch to support a premium market position
No revenue model
Membership tiers, pricing, lesson structures, and program frameworks all designed without market precedent locally
Multiple streams at once
Bay rentals, memberships, lessons, Junior Academy, and events had to launch simultaneously
Lean team
All of this with a small team that needed clear processes to execute consistently without constant oversight
The operating stack
Every platform selected, configured, and integrated to work as one connected system — not a collection of disconnected tools. The website sits at the center, connecting marketing, booking, coaching, and internal operations into a single operating layer.
Revenue model design
A tiered revenue model built to maximize recurring income, drive long-term retention, and balance premium positioning with growth. Every tier designed to convert up and retain down.
A premium brand built for consistency
Every touchpoint — digital, print, social, in-facility — designed to the same standard. A brand system that positions GGA as a premium alternative to traditional simulator venues and holds that positioning consistently across every customer interaction.
Decisions that shaped the business
01
Website as the central layer
Rather than treating the site as a brochure, it was architected as the connective tissue of the entire operation — booking flows, membership CTAs, campaign landing pages, and SEO all live here. Every other system connects through it.
02
Mindbody configured for complexity
Mindbody supports multi-service booking logic, membership tiers, pricing variations, and integrated billing. Getting the configuration right from day one meant the booking experience was seamless before the first client walked in.
03
M365 as the internal operating system
Built the full Microsoft 365 environment — Teams, Groups, SharePoint intranet (The Clubhouse), shared inboxes, user management, and permissions. A lean team needs infrastructure that runs itself. This is it.
04
Premium positioning from day one
Every brand decision — visual identity, pricing, facility experience, marketing — was made in service of positioning GGA as the premium alternative in the market. Consistency across every touch-point is what makes that positioning credible.
05
Junior Academy as a growth engine
Identified Junior Academy as an under-served, high-loyalty segment early. Activated it as a standalone program with its own enrollment path, pricing, and campaign structure — 146% growth validated the bet.
06
Analytics stack built for decisions
GA4, Mindbody Analytics, Meta Analytics, and Attentive Analytics give a complete view across every channel. Built not just to report on what happened — but to inform what to do next.
5 months in.
5x+ revenue growth
Revenue grew more than 5x in the first five months — driven by a combination of membership growth, lesson enrollment, and Junior Academy expansion.
100+ recurring memberships
Over 100 active recurring revenue memberships — a core business objective that creates predictable monthly revenue and high-value customer relationships.
1,100+ clients served
More than 1,100 clients through the facility in five months — across bay rentals, memberships, lessons, Junior Academy, and events.
146% Junior Academy growth
The Junior Academy program — identified early as an underserved high-loyalty segment — grew 146%, becoming a major driver of both revenue and community presence.
Full digital ecosystem live
Website, booking system, email marketing, paid channels, social presence, and internal operations all live and integrated from day one — zero legacy debt.
Scalable infrastructure
Every system, workflow, and process designed to scale — not just to support the business today, but to support a team and volume that’s multiples of where it launched.
