Gretsch Golf Academy
Building & Scaling a Premium Indoor Golf Academy
Gretsch Golf Academy is a first-of-its-kind premium indoor golf training facility in Las Vegas, designed to go beyond traditional simulator venues by combining high-end technology, structured coaching, and a fully integrated customer experience.
As Head of Marketing & Operations, I own and lead the full business ecosystem across marketing, revenue, operations, and technology, building the systems, workflows, and infrastructure required to launch and scale the business.
From November 2025 through April 2026, I built and scaled the academy’s operating system from launch through the first five months of operation.
The business was developed through a staged rollout of offerings, beginning with Junior Academy and expanding into a full-service training, booking, and membership model.
What was built
I lead and own the design, implementation, and ongoing optimization of:
“Engagement comes from progression. The experience was designed to make training visible, trackable and motivating.”
The academy was built from the ground up, meaning no centralized systems, operational infrastructure, or defined workflows existed yet and needed to be intentionally designed and implemented as part of the launch.
To operate and scale effectively, the business required:
All systems needed to be designed, implemented, and integrated while actively operating the business in real time.
Growth & Marketing
Designed and executed a full-funnel marketing engine to drive awareness, demand, and bookings.
UX & Engagement
Flows were designed to guide players through assigned workouts while enabling coaches to review progress, track metrics and maintain direct communication.
Interface & Interaction
The interface focused on clarity and momentum, using visual hierarchy and interaction design to keep users engaged and moving through the experience.
Prototype & Validation
A high-fidelity prototype was created to simulate real product interactions and validate the concept visually and functionally.
Decisions that shaped the product
Systems Built
