JennAir.
Luxury, navigated.
Focused UX work across the JennAir platform — restructuring how users navigate, configure, and discover luxury appliances, alongside building the brand’s first lifestyle-led editorial campaign experience.
Nav → PDP
Reduced from 2–3 clicks to one —
icon strip wayfinding restructure
Drop-off ↓
Live pricing + persistent drawer addressed primary configurator abandonment causes
1st
Lifestyle-led editorial page on site — set the template for all influencer campaigns
3
Major surface areas redesigned: navigation, configurator, campaign pages
The final product.
A luxury brand with an
un-luxury experience.
Navigation & Wayfinding
No clear product hierarchy. Promotional content competed with core navigation, forcing users to hunt for product categories.
Configurator Drop-off
The package builder and Curate tool created anxiety rather than confidence — unclear slot structure, buried pricing, no visible progress.
Brand storytelling gap
Designer collaboration campaigns had no dedicated editorial framework. Lifestyle photography wasn’t being used to its potential.
Icon-based product navigation
A persistent icon strip below every hero — visible on first load, no dropdown required.
The Package Builder & Curate experience
The Curate promotion and Package Builder were core revenue tools — but the UX created friction at exactly the moment users needed confidence. We redesigned the slot-based configurator to make progress visible, pricing transparent, and the path to completion obvious.
The first lifestyle-led editorial experience
First time JennAir led with a designer’s creative vision before showing product. Commerce embedded inside content — not the other way around. This page architecture became the template for every subsequent influencer and brand collaboration on the site.
