JennAir
Luxury eCommerce Platform
A full redesign of a luxury appliance eCommerce platform focused on improving product discovery, navigation, and conversion across desktop and mobile.
What was delivered
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“Luxury demands restraint. The work was about removing noise, clarifying structure, and letting the product speak for itself.”
The existing site lacked a clear product hierarchy, making it difficult for users to navigate and compare high-end appliances. Key product information was buried, navigation was cluttered, and the experience did not align with the premium nature of the brand.
Architecture
Product categories and site hierarchy were restructured to better reflect how users browse and evaluate luxury appliances, improving clarity and scalability across the platform.
UX & Flow
Navigation and page structure were simplified to reduce friction and guide users more directly toward product exploration and key actions.
Design Execution
The interface was redesigned to align with JennAir’s premium positioning while maintaining usability, clarity, and consistency across desktop and mobile experiences.
Decisions that shaped the product
