Strategy & Operations

Building the systems
that make good work scale.

I operate at the intersection of strategy, operations, and execution — the layer where decisions get made, systems get built, and things either work or they don’t.


Over 15+ years across agencies, enterprise clients, and founder-led businesses, I’ve learned that strategy without infrastructure is just a slide deck. The work I’m most proud of is the kind that keeps running after I leave the room.

See it in action

15+

Years leading cross-functional teams and client engagements

3

Businesses built or scaled from the ground up

Full

Stack — strategy through execution, not one or the other

What I do

Where strategy meets execution

Most people sit on one side of the line — they’re either visionaries or operators. I work across both, which means nothing gets lost in translation between the plan and the reality.

Business Strategy

Defining how an organization competes, prioritizes, and grows — from positioning and business model design through to how that strategy lives in the day-to-day.

Built this strategy →

Operations Design

Building the workflows, processes, and team structures that let a business run consistently — not just on good days. Systems that scale without requiring heroics.

Built this from zero →

Team & Org Leadership

Staffing, structure, and the day-to-day reality of managing people and cross-functional work — with the clarity and consistency that high-performing teams need.

Ran this day to day →

Marketing & Growth

Demand generation, brand, paid and organic channels — run as a system, not a series of disconnected campaigns. Strategy that connects directly to revenue.

Drove this from scratch →

Systems & Technology

Platform selection, integration architecture, and the connective tissue between tools — designed so teams can actually use them without a manual or a workaround.

Built this stack →

Revenue Operations

Pricing, packaging, conversion, and the end-to-end customer journey — aligned so that what marketing promises, operations can deliver, and revenue reflects both.

Designed this model →

What I bring

The full range, all working together.

Across 15+ years, I’ve built, led, and operated across all of these — the rare part is making them work together.

Strategy & Leadership
Business strategy
Positioning, business model, growth planning
Executive alignment
Stakeholder management, decision frameworks
Team leadership
Hiring, structure, cross-functional coordination
Org design
Roles, reporting, how teams scale
Founder-led growth
Built and scaled businesses from zero
Resource planning
Budgets, priorities, estimation
Operations
Operations design
Workflows, processes, systems built to run
Business architecture
Customer journey, services, operating model
Staffing & team ops
Hiring pipelines, daily execution, stand-ups
In-facility operations
Physical space, customer flow, day-to-day
Vendor management
Third-party relationships and delivery
Systems design
Platforms, integrations, internal tooling
Marketing & Growth
Brand strategy
Visual identity, positioning, consistency
Revenue operations
Conversion, pricing, CRM, attribution
Paid & organic
Campaigns from brief through optimization
Influencer & partnerships
Celebrity & omnichannel campaign integration
SEO & content
Search strategy, content systems, lead gen
CRM & analytics
Data, reporting, performance measurement
Digital & Systems
Digital ecosystems
Web, app, touchpoints built as one system
UX & product strategy
Design systems, flows, usability, research
Platform & CMS
Selection, implementation, content architecture
API & integrations
Third-party connections, automation, workflows
Front-end development
HTML, CSS, component-level build work
Performance optimization
Speed, conversion, analytics, iteration