Strategy & design

glassybaby
Product & UX improvements

Focused design enhancements to improve key areas of the site, introducing new functionality to strengthen the shopping experience, increase engagement and support conversion.

Targeted enhancements

Improve what matters

Rather than a full redesign, this work focused on improving high-impact areas across the site. Product visibility, navigation and interaction were refined, while new features were introduced to better support how people browse, engage and shop.

Improved product visibility and browsing across key pages

Introduced in-context photography to support product views

Simplified navigation and structure across the site

Introduced new features to support engagement and conversion

“Better visibility, stronger imagery and clearer paths shape how people shop.”

Live Site

The Challenge

The experience lacked clarity in critical areas. Product visibility was limited, navigation added friction and the entire flow didn’t reflect the quality or intent of the product.

The Approach

Architecture

Product browsing and category structure were refined to improve how users move through the site. Clearer grouping, sorting and layout adjustments helped reduce friction and support faster decision-making.

UX & flow

Key shopping interactions were improved to make browsing more intuitive. From hover states to alternate views and quick actions, the experience was shaped to help users explore, compare and act more easily.

Design execution

Visual updates focused on how the product is presented. In-context photography replaced isolated views, creating a stronger sense of use and environment while maintaining clarity and consistency across the site.

Project Breakdown