ITsavvy.
Search-driven redesign.
Shifting from dense navigation to a streamlined, search-led experience.
ITsavvy’s platform served a broad catalog of technology products and services — but finding anything required navigating layered menus and reading through dense, text-heavy pages. The structure reflected how the business was organized, not how users actually looked for what they needed.
The prototype reimagined the experience around search as the primary entry point — supported by visual browsing, simplified navigation, and cleaner page hierarchy — to make the platform faster and more intuitive to use.
- Simplified complex service structure into a clearer experience
- Shifted from navigation-heavy to search-driven discovery
- Introduced visual browsing to support faster decision-making
- Reduced reliance on dense, text-heavy content
- Integrated Oracle search to drive exploration and results
Search first
Oracle search as the primary entry point — not a secondary tool
Nav ↓
Layers of menu navigation reduced to direct paths and visual entry points
Prototype
Full concept prototype built for stakeholder validation
Visual ↑
Text-heavy pages replaced with visual scanning and image-led browsing
Built for the business,
not the user.
ITsavvy’s site structure mirrored its internal service organization — which made sense internally but created real friction for users trying to find products and services quickly. The deeper you went, the more text you had to read, and the harder it was to compare or decide.
The brief was to prototype a fundamentally different approach — one that put Oracle search at the center and replaced navigational complexity with visual clarity.
Layered navigation
Multiple levels of menu navigation required before reaching relevant content — high effort for users who already knew what they wanted.
Text-heavy pages
Service and product pages led with dense copy rather than visual signals — slowing scanning and increasing cognitive load.
Search underutilized
Oracle’s search capability existed but wasn’t the primary discovery path — users were directed into navigation instead.
Flattening the structure
The existing navigation hierarchy buried content behind multiple decision points. The redesigned architecture reduced layers, positioned search as the primary route, and used visual browsing as the secondary path for exploration.
From navigation to intent
The fundamental shift was from navigation-led to intent-led. Instead of asking users to understand the site’s structure, the new experience met users where they were — search surfacing results immediately, visual browsing for those who wanted to explore.
Decisions that shaped the prototype
01
Search as the front door
Oracle’s search capability was already present but buried. Moving it to the primary position on the homepage changed the entire interaction model without requiring a complete rebuild of the underlying content.
02
Visual over text
Product and service pages led with imagery and visual scanning patterns rather than paragraphs of copy. Users making technology purchasing decisions need to orient quickly — visual hierarchy does that faster than text blocks.
03
Fewer navigation levels
The multi-level dropdown structure was simplified to reflect how users actually categorize technology needs — not how the business organized its service lines. Fewer decisions before reaching content.
04
Homepage as an entry point, not a directory
The original homepage functioned as a table of contents. The redesigned homepage was built around a single question — what are you looking for? — with search and visual browsing tiles as the answer.
What the prototype validated
Search-first interaction model
Oracle search re-positioned from a secondary utility to the primary discovery path — validating that intent-led navigation was viable for ITsavvy’s catalog.
Visual browsing established
Image-led category browsing replaced text-heavy pages — showing that ITsavvy’s products could be presented visually without losing technical depth.
Clear development direction
The prototype gave stakeholders a concrete product vision — aligning expectations and providing a design foundation for the engineering team to build from.
