Chicago Blackhawks.
One app for the full picture.
A mobile app prototype giving coaches direct recruitment visibility into athlete performance — communication, workouts and progress tracking in a single connected experience.
1 system
Communication, workouts, tracking, and recruitment unified in one app
4 flows
Onboarding, training, performance tracking, and coach communication
Prototype
Full interactive prototype built for concept validation — not just wireframes
Validated
Concept direction confirmed — clear product direction for further development
The prototype.
The full picture of an athlete existed nowhere.
For the Blackhawks coaching staff, athlete development data lived across disconnected tools — no single source of truth.
Fragmented toolset
Workouts, performance data, and player communication all lived in separate systems. No unified view of an athlete’s development.
No performance visibility
Coaches lacked direct access to athlete performance data between sessions — progress tracking was manual, inconsistent, and time-delayed.
Communication without context
Player messaging existed outside the context of workouts and performance data — coaches couldn’t respond to what they were seeing in real time.
One app, five connected surfaces
Five core sections, each with a clear job, all feeding into a unified athlete performance picture.
Designing for the training context
Decisions that shaped the prototype
01
Architecture before screens
Product structure defined before a single screen was designed — so the prototype proved a real concept, not just polished mockups.
02
Designed for the physical context
Every tap target and navigation decision evaluated against in-motion, between-sets use — not a comfortable desk setup.
03
Two roles, one data model
Athletes and coaches see the same underlying data from different angles — one coherent architecture, not two bolted-together experiences.
04
Brand without distraction
Blackhawks red and black anchor identity without competing with the data and functionality coaches and athletes actually need.
