KLFD Radio
Website & brand system
Design across web, mobile, email and print, bringing everything into a cleaner, more consistent system while introducing email automation and subscriber growth tools.
Aligning the system
Website updates, email layouts and brand materials were brought into a more consistent system. The work also introduced Mailchimp integration, email automation and signup flows to support ongoing communication.
“The goal wasn’t to reinvent it, just make everything work better together.”
The brand had pieces in place, but they didn’t fully align. The work needed to bring consistency across web, email and print while adding a more structured way to manage and grow communication.
Web updates
Layouts were cleaned up to improve readability and make content easier to scan across desktop and mobile.
Email system
Email templates were simplified and paired with automation, creating a more consistent and scalable way to communicate with subscribers.
Brand cleanup
Logo, color and typography were tightened into a more consistent and usable set of assets.
Print materials
Flyers and promotional pieces were brought in line with the updated visuals, keeping everything consistent across channels.
Decisions that shaped the product
