Fuel Up to Play 60
Website Refresh
A 10-year anniversary refresh rebuilding the Sitecore foundation, front-end framework and user experience to create a faster, more responsive and easier-to-use site.
Simplifying & rebuilding
Website UX, design and development focused on improving how users understand the program and move through it. The work rebuilt the CSS and HTML framework, overhauled navigation and cleaned up Sitecore templates to support a fully responsive experience.
“The experience needed to catch up to what the program had become.”
The site needed to better support how users engage with the program while working within Sitecore’s limitations. At the same time, the underlying framework and navigation required a full overhaul to improve responsiveness, clarity and usability.
Guide the user
Content was structured into clearer steps, helping users understand what the program is and what to do next without confusion.
Rebuild the foundation
The front-end framework was rebuilt to create a consistent, responsive system across the entire site, improving how every page behaves and scales.
Rethink navigation
Navigation was redesigned to reduce friction and make it easier for users to move through the site, find key sections and understand where to go next.
Decisions that shaped the product
