Strategy, UX & SEO

Brinker Co
Digital foundation


A website built from the ground up to establish a complete digital system for the business, combining structure, content, integrations and a distinct visual direction.

Scope

Build the foundation

A full website build including UX, design, architecture and SEO. The work established how the business presents its services, structures content and connects systems, while introducing a more refined visual direction.

Website UX and design

Information architecture

SEO structure and content

HubSpot integration

Sage Intacct contact integration

“The system needed to convey everything the business does, not just one part of it.”

The Challenge

With no existing site, the experience needed to define how the business shows up digitally. It had to structure Sage Intacct services clearly, support integrations and create a cohesive system that works across content, design and functionality.

The Approach

Structure

Content and pages were organized to clearly present services, capabilities and how the business operates.

Connect the systems

HubSpot and Sage Intacct integrations were built into the site, supporting how the business manages and captures information.

Define the look

The visual direction moved away from traditional financial imagery, using local landscapes to create a sharper, more distinctive presence.

Project Breakdown

Decisions that shaped the product

KEY Decisions
Built a clear structure around services and content
Designed a system to support integrations across the site
Structured pages to enhance SEO from the start
Introduced a distinct visual direction outside typical finance
outcome
Cohesive digital system across the business
Clear presentation of services and offerings
Integrated platform supporting multiple functions
Distinct, recognizable visual identity

Website Experience

Desktop Device
Brinker-Homepage
Mobile Device
Brinker-Homepage-Mobile

Services & Resources

Laptop Device
Brinker - Services
Tablet Device
Brinker - Resources
Mobile Device
Brinker - Resources Mobile

About Landing Page

Laptop Device
Brinker-About
Mobile Device
Brinker - About Mobile