Strategy & UX

Fiducient Advisors
Interactive website design


A WordPress-based website designed to move beyond traditional financial UX, introducing a more engaging, interactive experience supported by flexible layouts and integrated content.

Scope

A more engaging financial experience

Design and UX for a WordPress website focused on creating a more flexible, interactive experience, with clearer service paths and integrated content.

Website design and UX

Interactive page layouts

Service structure and flow

Podcast feed integration

“Credibility mattered,
but the experience needed movement.”

The Challenge

Financial websites tend to be static and content-heavy, making them harder to explore. The work needed to introduce interaction and flexibility while maintaining a credible, professional tone.

The Approach

Add interaction

Traditional financial sites rely on rigid layouts and dense content. This experience introduces more movement and interaction, making it easier to explore without losing clarity.

Design for exploration

Pages were designed to feel less constrained, using flexible layouts and interactive sections to guide users through services and content more naturally.

Bring in the podcast

Podcast feeds were integrated directly into the site, creating a dedicated landing experience that connects ongoing content with the core platform.

Project Breakdown

Decisions that shaped the product

KEY Decisions
Replaced rigid layouts with modular structure
Added interaction to break up dense content
Unified services and content in one system
Built an on-site podcast experience
outcome
Easier to scan and navigate
More natural movement through content
Supports updates without restructuring
Podcast is part of the site experience

Improved Navigation UX

Desktop Device
Fiducient Advisors Menu

Services Interactive Landing

Desktop Device
Fiducient Advisors Services
Mobile Device
Fiducient Advisors Services - Mobile

Podcast Landing

Desktop Device
Fiducient Advisors Podcasts