Gretsch Golf Academy.
Building & scaling a premium indoor golf academy from zero.
Built from zero. No systems, no infrastructure, no playbook. Designed and ran the full business stack — marketing, revenue, booking, operations, and brand — while operating in real time.
5x+
Revenue growth
100+
Recurring revenue memberships
1,100+
Clients served
146%
Junior Academy growth
The final products.
Built from zero. No playbook.
A high-end indoor golf startup with no existing infrastructure, systems, or brand. Everything had to be designed, built, and running before the first client walked through the door.
No system
Booking, scheduling, billing, and operations all needed to be built and running before opening day
No brand
Identity, positioning, visual system, and voice created from scratch to support a premium market position
No revenue model
Membership tiers, pricing, lesson structures, and program frameworks all designed without market precedent locally
Multiple streams at once
Bay rentals, memberships, lessons, Junior Academy, and events had to launch simultaneously
Lean team
All of this with a small team that needed clear processes to execute consistently without constant oversight
The operating stack
Every platform selected, configured, and integrated to work as one connected system — not a collection of disconnected tools. The website sits at the center, connecting marketing, booking, coaching, and internal operations into a single operating layer.
Revenue model design
A tiered revenue model built to maximize recurring income, drive long-term retention, and balance premium positioning with growth. Every tier designed to convert up and retain down.
A premium brand built for consistency
Every touch point — digital, print, social, in-facility — designed to the same standard. A brand system that positions GGA as a premium alternative to traditional simulator venues and holds that positioning consistently across every customer interaction.
